Foggy Store
A pop-up store for fashion designer Partick Ervell. The design creates an environment with a soft presence and subtle expression – a backdrop that recedes to foreground the collection. A series of planes of a synthetic non-woven interface fabric commonly found in inner layers of clothing are superimposed and layered into the space to produce a haze-like effect that envelopes the room. As visitors enter, the collection is slowly revealed while the street recedes out of view.
This temporary installation results in an environment with a soft presence and subtle expression, one that creates a backdrop rather than a foreground. More akin to fog, its presence is felt rather than seen.
